The Angolan government has presented a renewed strategy to relaunch its tourism sector, with the aim of placing the country among the most attractive emerging destinations in Africa.
The campaign is articulated under the slogan Visit Angola - The Rhythm of Life and seeks to convey the cultural and natural vitality of the country as a hallmark of its identity.
The plan, in collaboration with the consulting firm Kleber Group, includes specific actions in the United Kingdom, Spain, Poland and South Africa, which are considered priority markets for attracting visitors.
Angola is also preparing its first participation with its own stand at the Madrid International Tourism Fair in 2026, where it will deploy a promotional agenda aimed at both the end consumer and the professional sector.
The strategy includes strengthening the image of natural sites such as Mussulo Island, Cape Ledo and the Okavango Basin, as well as promoting hotel diversification and infrastructure.
According to the Minister of Tourism, Márcio de Jesús Lopes Daniel, the new brand reflects a commitment to sustainable development and opens a stage of greater international projection for the country.
Source: ciam.gov.ao; travelandtourworld.es