African destinations such as Egypt, Morocco, Tunisia and Cape Verde are accelerating their hotel investment to compete directly with the Canary Islands during the winter season. In total, 234 new hotels with 52,406 rooms are planned by 2029, half of which are already under construction. Egypt leads with 143 hotels and 33,926 rooms planned. Major chains such as Marriott, Hilton and Radisson are driving this expansion. The African continent as a whole plans to open 577 hotels with more than 104,000 rooms. These destinations offer lower labour costs and favourable legal frameworks for investment. Morocco is using the momentum of the World Cup 2030 to modernise its tourism offer. Although they still lack the Canary Islands' European level of security, they are working to improve this aspect. The Canary Islands could come under pressure from these new competitors. 50.6% of the projected rooms are already in place.
